Bizsan Website
A Next.js marketing and ecommerce platform connected to WordPress and WooCommerce data.
A production-oriented website for Bizsan Rug Gallery that combines luxury editorial pacing, product browsing, virtual fitting, cart behavior, checkout reservation, and admin workflows.
The site had to preserve the tactile richness of handmade carpets while staying clear enough to support a large catalog, multilingual browsing, and day-to-day ecommerce operations.
Role: Full-Stack Front-End, Ecommerce UI, Admin Workflow
Stack: Next.js 15, React, TypeScript, MySQL, WordPress/WooCommerce Data, Stripe, NextAuth
Marketing pages and commerce flows live in one application.
Bizsan Web was shaped as both a luxury editorial experience and a working ecommerce system, balancing product storytelling with filtering, product discovery, cart behavior, checkout, and admin workflows.
The product journey moves from inspiration into practical evaluation.
The preview and fitting-room connection were treated as part of the same ecosystem, allowing customers to move from browsing into confidence-building product context without breaking the brand mood.
Rich media punctuates the experience without overwhelming the catalog.
Restrained typography, slower motion, and product-first layouts keep the craftsmanship central while still giving the brand a more immersive digital presence.
The work balanced a polished storefront with operational tools.
The codebase includes release checks, production environment configuration, Playwright coverage, Lighthouse tooling, admin APIs, authentication, email, QR code generation, and image processing.
View all projects by Alex Dubranov
