HZANA

Immersive Website - 2025

An immersive web experience for HZANA, shaped around frequency products, meditative visuals, particles, ribbons, and sound-oriented interaction.

The site opens on a quiet horizon and descends through the product, the frequencies, and the atmosphere they create, treated as one continuous world.

HZANA hero landscape with horizon, mountains, and brand type.

Role: Immersive Direction, WebGL Motion, Interaction Design

Stack: Vite, TypeScript, Three.js, GLSL, three-custom-shader-material

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The product system is framed as an atmospheric experience.

Sound-frequency content, product visuals, and WebGL motion are treated as one brand environment rather than separate page modules.

HZANA meditative frequency environment.

Particles and overlays create the rhythm of the page.

Dedicated particle, sound, backdrop, and overlay modules make it possible for the atmosphere to respond to scroll and interaction without turning into decoration.

HZANA scroll and particle motion study.

The device at the center of the experience.

The HZ-01 device is presented as an object worth studying: lit softly, framed generously, and always connected to the sound it produces.

HZANA HZ-01 device presentation scene.

Frequencies become the navigation.

Instead of menu items, the visitor moves between frequencies, and the interface reorganizes itself around whichever one is playing.

HZANA frequency selection interface.

Every frequency carries its own story.

Each of the ten frequencies gets a dedicated panel: what it is associated with, how it might feel, and the original soundscapes recorded for it. The 432 Hz panel shown here is one of ten.

HZANA 432 Hz frequency detail panel with product dial.

A restrained palette around the audio.

Color shifts slowly between sections, and light behaves like weather rather than interface feedback, keeping the attention on the audio.

HZANA texture and light study.

Sections hand off through motion and color.

Sections hand off to each other through motion and color rather than hard breaks, so the visit keeps the pacing of a listening session.

HZANA scroll narrative transition frame.

Supporting frames from across the experience.

Stills from different points of the journey show how the world keeps its language while the content changes underneath it.

HZANA supporting atmospheric frame.

Product photography anchors the interaction.

Photography of the device in use anchors the digital world to the physical product: ten frequencies, four soundscapes each, chosen by touch.

Hands choosing a frequency on the HZANA device.

View all projects by Alex Dubranov